David Usher |
Let the Elephants Run: Unlock Your Creativity and Change
Everything is Usher's first venture in writing (well, in
nonfictional prose). He opens Let the Elephants Run with the
example of his own childhood; how Usher can remember that his love of
creating things stemmed from his childhood and that many of us start
out like this as well.1
This love for creativity dwindles as life goes on and “layer upon
layer of life begins to separate us from our child's mind.”2
Throughout Let the Elephants Run, Usher argues that curiosity
and passion is still accessible, that creativity is not something
inherent (or blessed by a fairy godmother) but something learn-able.3
To Usher, all it takes is to “take the time, make the commitment,
and learn how.”4
One of the things
that works in Let the Elephants Run is Usher's writing
ability, particularly in his use of examples when discussing his
points. An example of this is seen when Usher discusses a concept
that he calls “Pink Elephant Thinking”, to allow your imagination
to run on its own and utilize what ideas what it has to offer.5
Usher elaborates on this concept with how he uses the Pulse Sensor
Open Source Heart-Rate Sensor to use an audience member's heart-rate
to set up the beat for his shows. (See what I did there?)
The process started with Usher wanting to take his and his band's
usual method of them setting the tone and timbre of their shows and
turn it around so that the audience could “power the band.”6
Because Usher wanted to make this happen, he searched the web until
he found a Kickstarter for the Pulse Sensor Open Source Heart-Rate
Sensor. The next step was programming the sensor, this was answered
by Robert Brooks, who also had an interest in this endeavour.7
The lesson from this example is the benefits of Pink Elephant
Thinking, if Usher hadn't acted on the curiosity, he would have lost
out on something that has proven beneficial to his concerts.
Usher
also uses a unique design in his book. Rather than using a regular
layout where the reader would merely read on how to be creative,
Usher has Let the Elephants Run,
Usher formats his book to to make the reader more active in their
creativity. Throughout the book, Usher presents his audience with
different activities or actions
ranging from just writing ideas down, forming an idea web (having a
central concept that branches off to different topics), or examining
your own abilities to determine if you are introverted or extroverted
to allow readers to practice and hone their creative abilities. In
the first activity, Usher explains that he wants his readers to write
and take notes in the book because “learning to be creative is
itself a creative act.”8
In this way, Usher wants to make his audience active in their
learning experience because in doing so when reading Let
the Elephants Run it lays a
foundation in developing a person's creativity.
In
closing, Let the Elephants Run: Unlock Your Creativity and
Change Everything is the perfect
book for someone wanting to improve their creativity or just wanting
to tap into their unknown talent. Usher proves himself skilful in
prose as he is in music. The best part is how Usher gives his book
a unique edge by making his readers more active in their education
with different activities to build a base in becoming creative. Much
like the book title suggests, let the elephants run and let those
creative juices flow!
Bibliography
"David Usher." Wikipedia. July 07, 2018. Accessed July 08, 2018. https://en.wikipedia.org/wiki/David_Usher.
"Let the Elephants Run." House of Anansi Press. Accessed July 08, 2018. https://houseofanansi.com/products/let-the-elephants-run-digital.
Usher, David. Let the
Elephants Run: Unlock Your Creativity and Change Everything.
Toronto: House of Anansi. 2015.
Notes:
1David
Usher, Let the Elephants Run: Unlock Your Creativity and Change
Everything, (Toronto:House of
Anansi Press Inc., 2015), 7.
2Ibid.
3Ibid.,
8.
4Ibid.
5Ibid.,
91.
6Ibid.,
93.
7Ibid.,
94.
8Ibid.,
12.